Shades of White
Welcome to Shades of White, an award winning bridal boutique located in St Ives Cambridgeshire. With over 14 years of experience in dressing brides, I pride myself on offering a personalized and exclusive experience. The boutique operates on a sole-use appointment basis, ensuring each brides receives my undivided attention in a tranquil and intimate setting. Shades of White holds a stunning collection of bridal gowns from world renowned designers, tailored to reflect your unique style and vision. At Shades of White, I am dedicated to making your bridal journey unforgettable.
City of Cambridge, East Cambridgeshire, Fenland, Great Chishill, Huntingdonshire, South Cambridgeshire, St. Ives Cambridgshire
14+ years experience
TWIA 2026 Wedding Bridal Retailer of the Year
- East of England
TWIA 2025 Wedding Bridal Retailer of the Year
- East of England
Rock My Wedding Supplier
Features
Alterations
Private appointments available
Dry cleaning and preservation
Plus size available
Stylist
Get in touch
Customer Reviews
I had such an incredible experience at Shades of White. From the first appointment trying on dresses and finding my dream dress, Jo makes you feel so at ease, beautiful and confident in any dress.
The atmosphere in the boutique is calm, relaxing and spacious which is so helpful when you're trying on so many dresses. The glass of fizz makes the appointment even more special!
The experience doesn't stop once you've found your dress, Jo is on hand to alter it and make it fit you perfectly, help you with accessories and also be there to answer any questions you have big or small throughout the whole process.
I would recommend Jo and Shades of White to anyone getting married as you will have a magical experience finding your dream dress.
Very pleased with my experience with Jo and Shades of white. After a few disappointing appointments with other bridal shops, we contacted Jo on a Saturday evening and she kindly opened her store to me and my entourage on the Sunday early morning. I found my perfect dress within that appointment so I’m very grateful. All my other appointments which followed were hassle free. Would recommend 100%
Went to an open event and booked in for a try on. I had a clear picture in my mind, which I then didnt like when trying on. Jo was fantastic and found me the dress of my dreams that I never would have picked for myself. It was a perfect fit then and there, was destined to be. Jo made it a very enjoyable and comfortable experience. Then recieved tips and tricks ready for the wedding. Which was ideal when not knowing what to do.
